Since 1975

The ECT Centre of Technology

Accredited Professional Body for Education
Engineering - Management - Finance

Digital Marketing and Communications Course Edinburgh

Short Course, Edinburgh Location

Digital Marketing and Communications Course Edinburgh

Galileo Master Certificate & Qualifications since 1975 at Accredited Centres

Training 5000 individuals on 300 courses each year at 21 universities worldwide

Past Participants:
British Gas, Oxfam GB, NHS Tayside

The ECT works with global authorities including the EMTEU
SQA Qualification, EEC Awarding Body
Internationally Recognised Galileo Master Certificate

DIGITAL MARKETING AND COMMUNICATIONS COURSE EDINBURGH: COURSE OVERVIEW


WHAT IS DIGITAL MARKETING? DEVELOP A DIGITAL STRATEGY FOR THE FAST-PACED DIGITAL ENVIRONMENT AT THE DIGITAL MARKETING AND COMMUNICATIONS COURSE EDINBURGH

2-day Course, Edinburgh Location
Learn to effectively adapt to digital disruption at the Digital Marketing and Communications course Edinburgh.

WHO IS IT FOR

  • Businesses and business owners looking to improve their digital skills & strategy.
  • Individuals wanting to gain essential knowledge to apply to their career.
  • People from technical backgrounds wishing to learn about digital marketing.
LOCATION

Edinburgh Napier University

Other locations are available, please email [email protected] for all options

CERTIFICATE & EXAM

Certificate of Participation provided.

On successful completion of this course, participants are eligible to sit the GMC exam.

Galileo Master Certificate (GMC)

PRICE

£1442 £588

Course + Certificate of Participation

£1496 £642

Course + Certificate of Participation + Exam for Galileo Master Certificate

How much is that in my currency?

The strategic planning skills and the digital tools that were shared were really useful and I can definitely apply them in my day-to-day work”

Natural Power – Catriona Coan
Digital Marketing and Communications Course Edinburgh

The ECT Digital Marketing and Communications course, offering training in digital strategy. As well as hosting classes across the UK including Edinburgh and London, the ECT also offers a distance learning Marketing and Communications course.
DIGITAL MARKETING AND COMMUNICATIONS COURSE EDINBURGH CONTENT
Understand the impact of the disruptive digital environment
  • What is digital marketing? An introduction to digital marketing and communications
  • Digital disruption
  • Digital marketing examples
  • Emerging themes and current digital communication trends
  • Measurement and evaluation
Develop strategy in order to acquire, convert and retain customers
  • Planning and implementing digital marketing and communications strategy
  • Creating a buyer persona
  • Digital Marketing Model – SOSTAC
  • Agile marketing
  • Analysing your audience
Digital marketing tools and tactics
  • Search marketing – SEO & PPC
  • Mobile
  • Utilising Social Media – LinkedIn, Facebook, Twitter etc.
  • Content marketing
  • Video
  • Using Google tools
  • Other digital tools and technologies
The ECT runs courses in Energy, Marketing and Finance across the UK, in London, Birmingham
The ECT runs courses in Engineering, Management and Finance across the UK, in Leeds, Edinburgh

Spaces on this course fill up quickly – it is therefore recommended to book as early as possible.

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THE GALILEO MASTER CERTIFICATE

Heriot Watt University, Edinburgh – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Heriot-Watt University

Coventry University, Coventry – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Coventry University

Glasgow University, Glasgow – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Glasgow Caledonian University

Imperial College London, London – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Imperial College London

Edinburgh Napier University, Edinburgh – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Edinburgh Napier University

The University of East London, London – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

The University of London

Training Workshops

Renowned Certificates

International Conferences

Live Webinars

Major Universities

Edinburgh Location

Digital Marketing and Communications Course Edinburgh – organised in cooperation with universities and international organisations.

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Qualifications & GMC

Qualifications and internationally recognised Certificates are awarded on all of the ECT’s Edinburgh training courses

Edinburgh Training & Seminars

Over 5000 individuals a year attend more than 300 professional training courses at 21 universities worldwide, including Edinburgh Napier University

Research & Publications

The ECT works with the United Nations (UNEP) and its partners to produce a series of publications