Since 1975

The ECT Centre of Technology

Accredited Professional Body for Education
Engineering - Management - Finance

Digital Marketing and Communications Course

What is Digital Marketing?
Develop a digital strategy for the fast-paced digital environment

Training 5000 individuals on 300 courses each year at 21 universities worldwide

Galileo Master Certificate & Qualifications since 1975

Accredited

Centre

Past Participants:
British Gas, Oxfam GB, NHS Tayside

The ECT works with global authorities including the EMTEU
SQA Qualification, EEC Awarding Body
Internationally Recognised Galileo Master Certificate

DIGITAL MARKETING AND COMMUNICATIONS COURSE INFORMATION


Two-day course (Basic + Advanced)

WHO IS IT FOR
  • Businesses and business owners looking to improve their digital skills & strategy.
  • Individuals wanting to gain essential knowledge to apply to their career.
  • People from technical backgrounds wishing to learn about digital marketing.
WHEN

16th – 17th March 2017,
Edinburgh

 

Please email training@theECT.org for more details

LOCATION

Edinburgh
OR enquire for other course locations

CERTIFICATE & EXAM

Certificate of Participation provided.

On successful completion of this course, participants are eligible to sit the GMC exam.

Galileo Master Certificate (GMC)

PRICE

£1442 £588

Course + Certificate of Participation

£1496 £642

Course + Certificate of Participation + Exam for Galileo Master Certificate

These skills will help me greatly in my workplace”

ModeCo Solar – Patrick Evbobun

The ECT Digital Marketing and Communications course, offering training in digital strategy. As well as hosting classes across the UK including Edinburgh and London, the ECT also offers a distance learning Marketing and Communications course.
DIGITAL MARKETING AND COMMUNICATIONS COURSE CONTENT
Understand the impact of the disruptive digital environment
  • What is digital marketing? An introduction to digital marketing and communications
  • Digital disruption
  • Digital marketing examples
  • Emerging themes and current digital communication trends
  • Measurement and evaluation
Develop strategy in order to acquire, convert and retain customers
  • Planning and implementing digital marketing and communications strategy
  • Creating a buyer persona
  • Digital Marketing Model – SOSTAC
  • Agile marketing
  • Analysing your audience
Digital marketing tools and tactics
  • Search marketing – SEO & PPC
  • Mobile
  • Utilising Social Media – LinkedIn, Facebook, Twitter etc.
  • Content marketing
  • Video
  • Using Google tools
  • Other digital tools and technologies
The ECT runs courses in Energy, Marketing and Finance across the UK, in London, Birmingham
The ECT runs courses in Engineering, Management and Finance across the UK, in Leeds, Edinburgh

Spaces on this course fill up quickly – it is therefore recommended to book as early as possible.

Reservation Form


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THE GALILEO MASTER CERTIFICATE

Heriot Watt University, Edinburgh – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Heriot-Watt University

Coventry University, Coventry – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Coventry University

Glasgow University, Glasgow – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Glasgow Caledonian University

Imperial College London, London – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Imperial College London

Edinburgh Napier University, Edinburgh – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Edinburgh Napier University

The University of East London, London – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

The University of London

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Qualifications & GMC

Qualifications and internationally recognised Certificates are awarded on all of the ECT’s training courses

Training & Seminars

Over 5000 individuals a year attend more than 300 professional training courses at 21 universities worldwide

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