Since 1975

The ECT Centre of Technology

Accredited Professional Body for Education
Engineering - Management - Finance

Essential Marketing Strategy

Discover the key aspects of modern marketing and how to apply these practically

Training 5000 individuals on 300 courses each year at 21 universities worldwide

Galileo Master Certificate & Qualifications since 1975

Accredited

Centre

Past Participants:
British Gas, Oxfam GB, NHS Tayside

The ECT works with global authorities including the EMTEU
SQA Qualification, EEC Awarding Body
Internationally Recognised Galileo Master Certificate

ESSENTIAL MARKETING STRATEGY COURSE INFORMATION


LEARN THE FUNDAMENTAL ASPECTS OF MARKETING AND HOW TO USE THEM EFFECTIVELY

Two-day course (Basic + Advanced)

WHO IS IT FOR
  • Business owners looking to expand their company with effective marketing.
  • Individuals wanting to move into the marketing sector, or add marketing knowledge to their range of skills.
  • Individuals from technical backgrounds wishing to expand their knowledge to include the essentials of marketing.
WHEN

Courses run on a regular basis

Please email training@theECT.org for more details

LOCATION

Edinburgh Napier University
(other UK locations may be available)

CERTIFICATE & EXAM

Certificate of Participation provided.

On successful completion of this course, participants are eligible to sit the GMC exam.

Galileo Master Certificate (GMC)

PRICE

£588

Course + Certificate of Participation

£642

Course + Certificate of Participation + Exam for Qualification

Part-funding may be available, enquire by completing the form

The ECT runs courses in Engineering, Management and Finance across the UK, in London, Edinburgh

These skills will help me greatly in my workplace”

ModeCo Solar – Patrick Evbobun

ESSENTIAL MARKETING STRATEGY COURSE CONTENT

Day 1.

  • Understanding Marketing Strategy
  • Understanding the Marketing Environment & the forces that will impact upon strategy
  • Understanding the need for research and insight
  • How to select and segment your audience
  • Developing your brand & competitive position


Day 2.

  • Producing your Marketing Plan
  • Formulating your Marketing Mix Strategy
  • How to communicate your offering
  • Measuring marketing effectiveness to improve future performance & amending your Marketing Strategy

Past Participants of the ECT-EEC courses include representatives from major authorities and organisations. 

See their testimonials here

The ECT runs courses in Engineering, Management and Finance across the UK, in London, Edinburgh
The ECT runs courses in Energy, Marketing and Finance across the UK, in London, Birmingham
The ECT runs courses in Engineering, Management and Finance across the UK, in Leeds, Edinburgh

Spaces on this course fill up quickly – it is therefore recommended to book as early as possible.

Reservation Form


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THE GALILEO MASTER CERTIFICATE

Heriot Watt University, Edinburgh – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Heriot-Watt University

Coventry University, Coventry – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Coventry University

Glasgow University, Glasgow – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Glasgow Caledonian University

Imperial College London, London – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Imperial College London

Edinburgh Napier University, Edinburgh – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Edinburgh Napier University

The University of East London, London – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

The University of London

Training Workshops

Renowned Certificates

International Conferences

Live Webinars

Major Universities

EEC-ECT organises educational activities in cooperation with the above universities and international organisations.

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Qualifications & GMC

Qualifications and internationally recognised Certificates are awarded on all of the ECT’s training courses

Training & Seminars

Over 5000 individuals a year attend more than 300 professional training courses at 21 universities worldwide

Research & Publications

The ECT works with the United Nations (UNEP) and its partners to produce a series of publications