Since 1975

The ECT Centre of Technology

Accredited Professional Body for Education
Engineering - Management - Finance

Digital Marketing and Communications Course

ACCREDITED TWO-DAY COURSE

The ECT runs courses in Energy, Marketing and Finance across the UK, in London, Birmingham The ECT offers accredited CPD certified Project Management training courses

Training 5000 individuals on 300 courses each year at 21 universities worldwide

Galileo Master Certificate & Qualifications since 1975

Accredited

Centre

Past Participants:
Coca Cola, Mitsubishi, United Nations UNDP

The ECT works with global authorities including the EMTEU
SQA Qualification, EEC Awarding Body
Internationally Recognised Galileo Master Certificate

DIGITAL MARKETING AND COMMUNICATIONS COURSE INFORMATION


What is Digital Marketing?
Develop a digital strategy for the fast-paced digital environment

Two-day accredited course (Basic + Advanced)

This course is also available as distance learning with live tutorial: click here to find out more

WHO IS IT FOR
  • Businesses and business owners looking to improve their digital skills & strategy.
  • Individuals wanting to gain essential knowledge to apply to their career.
  • People from technical backgrounds wishing to learn about digital marketing.
WHEN

20th – 21st July 2017,
University of London

OR Start the course today: Distance Learning with live tutorial and online remote exam – Click here to visit the Distance Learning course page.

LOCATION

London
OR enquire for other course locations

CERTIFICATE & EXAM

Certificate of Participation provided.

On successful completion of this course, participants are eligible to sit the Exam for the:

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Galileo Master Certificate (GMC)

The internationally recognised Galileo Master Certificate (GMC) has been achieved by participants worldwide for over 40 years, from organisations such as Coca Cola, Mitsubishi, United Nations UNDP, Siemens, Cambridge University, Oxfam GB, Tesco, the Royal Air Force, Ferrero, Honeywell and many more.

Further study: Mini MBA in Marketing

After achieving the GMC, participants can study for the Accredited Mini MBA in Marketing. This popular programme has been designed to mirror MBA courses taught at the ECT’s partner universities worldwide. The Essential Marketing Strategy course counts towards the Mini MBA.

FUNDED PRICE

£1442 £530

Course + Certificate of Participation

£1496 £575

Course + Certificate of Participation + Exam for Galileo Master Certificate

How much is that in my currency?

Prices above include tuition and accompanying course materials and are exclusive of VAT.

I gained a better understanding of digital strategy and implementation.”

AECOM – Marta Mszynska

The ECT Digital Marketing and Communications course, offering training in digital strategy. As well as hosting classes across the UK including Edinburgh and London, the ECT also offers a distance learning Marketing and Communications course.

I have learned new tactics for online communications, how to set KPIs, objectives and how to measure the work I’m doing. I’ll use these skills to amend my current marketing plan.”

Edinburgh Chamber of Commerce – Emma Reid

DIGITAL MARKETING AND COMMUNICATIONS COURSE CONTENT
Understand the impact of the disruptive digital environment
  • What is digital marketing? An introduction to digital marketing and communications
  • Digital disruption
  • Digital marketing examples
  • Emerging themes and current digital communication trends
  • Measurement and evaluation
Develop strategy in order to acquire, convert and retain customers
  • Planning and implementing digital marketing and communications strategy
  • Creating a buyer persona
  • Digital Marketing Model – SOSTAC
  • Agile marketing
  • Analysing your audience
Digital marketing tools and tactics
  • Search marketing – SEO & PPC
  • Mobile
  • Utilising Social Media – LinkedIn, Facebook, Twitter etc.
  • Content marketing
  • Video
  • Using Google tools
  • Other digital tools and technologies
The ECT runs courses in Energy, Marketing and Finance across the UK, in London, Birmingham
The ECT runs courses in Engineering, Management and Finance across the UK, in Leeds, Edinburgh

Spaces on this course fill up quickly – it is therefore recommended to book as early as possible.

Reservation Form


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THE GALILEO MASTER CERTIFICATE

Heriot Watt University, Edinburgh – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Heriot-Watt University

Coventry University, Coventry – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Coventry University

Glasgow University, Glasgow – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Glasgow Caledonian University

Imperial College London, London – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Imperial College London

Edinburgh Napier University, Edinburgh – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Edinburgh Napier University

The University of East London, London – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

The University of London

Training Workshops

Renowned Certificates

International Conferences

Live Webinars

Major Universities

EEC-ECT organises educational activities in cooperation with the above universities and international organisations.

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Qualifications & GMC

Qualifications and internationally recognised Certificates are awarded on all of the ECT’s training courses

Training & Seminars

Over 5000 individuals a year attend more than 300 professional training courses at 21 universities worldwide

Research & Publications

The ECT works with the United Nations (UNEP) and its partners to produce a series of publications