Since 1975

The ECT Centre of Technology

Accredited Professional Body for Education
Engineering - Management - Finance

Digital Marketing and Communications Certificate

Accredited Distance Learning Course

The ECT runs courses in Engineering, Management and Finance across the UK, in London, Manchester
WHAT THIS ONLINE COURSE INCLUDES
  • Video lessons based on live classroom training developed by internationally recognised University Academics and Experts
  • Live individual tutorial conducted remotely with your assigned tutor
  • Course materials accessible on computer, tablet & mobile
  • Resource Centre to access knowledge
    and research
  • Remote exam for the internationally recognised Galileo Master Certificate
WHO IS IT FOR
  • Businesses and business owners looking to improve their digital skills & strategy.
  • Individuals wanting to gain essential knowledge to apply to their career.
  • People from technical backgrounds wishing to learn about digital marketing.
WHEN CAN I START?

You can start this course immediately.

HOW LONG DOES IT TAKE?

You have up to three months to complete the course at your own pace.
This course is worth 20 hours of Continuous Professional Development (CPD).

PRICE
(Currently 50% funding is available)

£900 £450  funded price

The Digital Marketing and Communications course price includes remote exam for Galileo Master Certificate; video lessons based on the live classroom training; course materials; Resource Centre access and is inclusive of VAT. 


How much is that in:
US Dollars? Euros? My currency?
DMC CPD DL
COURSE CONTENT
Understand the impact of the disruptive digital environment
  • What is digital marketing? An introduction to digital marketing and communications
  • Digital disruption
  • Digital marketing examples
  • Emerging themes and current digital communication trends
  • Measurement and evaluation
Develop strategy in order to acquire, convert and retain customers
  • Planning and implementing digital marketing and communications strategy
  • Creating a buyer persona
  • Digital Marketing Models
  • Agile marketing
  • Analysing your audience
Digital marketing tools and tactics
  • Search marketing – SEO & PPC
  • Mobile
  • Utilising Social Media – LinkedIn, Facebook, Twitter etc.
  • Content marketing
  • Video
  • Using Google tools
  • Other digital tools and technologies

Certificate of Participation provided.

Internationally recognised GMC Certificate provided to successful candidates of remote GMC exam:

.

Galileo Master Certificate (GMC)

The internationally recognised Galileo Master Certificate (GMC) has been achieved by participants worldwide for over 40 years, from organisations such as Coca Cola, Mitsubishi, United Nations UNDP, Siemens, Cambridge University, Oxfam GB, Tesco, the Royal Air Force, Ferrero, Honeywell and many more.

“I liked that the course was very in depth and showed us tools and online resources that we can easily use back in the workplace.”

Edinburgh Chamber of Commerce – Emma Reid

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International Participants

Participants connecting live from 143 countries. 

Participants from all over the world can achieve the internationally recognised Galileo Master Certificate (GMC) by studying online EEC courses at home, the office, and on-the-go.

Achieve Expert Certificate

It is possible to achieve the Marketing Strategy Expert Certificate for Renewable Energy by studying this course alongside Project Management and one of the ECT’s Renewable Energy Specialisation courses. This option is currently 50% funded. Click here for more information on this Pathway.

Past Participants

Past Participants of the online EEC Academy courses include representatives from major authorities and organisations, including the United Nations – UNIDO,Royal Dutch Shell and Ford Motor Company.

See their testimonials here

Research & Publications

The ECT works with the United Nations (UNEP) and its partners to produce a series of publications