ECT Accredited Center
The ECT’s accredited Mini MBA in Marketing is an innovative programme that is designed and delivered to mirror the MBA courses taught at the ECT’s partner universities around the world.
The course will provide you with the essential modern Marketing skills required to succeed in your career.
The accredited Mini MBA is completely flexible and participants are able to blend classroom teaching from Experts with distance learning study through the bespoke Online Training portal.
The skills and knowledge obtained through attending the courses are crucial for both my current role and future career.
Nar Bahudur Khatiwora
United Nations (UNDP)
The Galileo Master Certificate (GMC) is awarded to successful participants of professional training courses with the ECT. The Mini MBA is accredited by the CPD Certification Scheme and is approved by the Galileo Project to supply 2 GMC Certificates and the overall Mini MBA Award.
The internationally recognised Galileo Master Certificate has been awarded for over 40 years and earned a strong reputation in the industry, where it has been awarded to high-profile companies such as Coca Cola, Tesco, Oxfam GB, the Royal Air Force, Ferrero, Fiat and Honeywell.
The Mini MBA in Marketing is made up of 2 individual Accredited training courses: Essential Marketing Strategy and Digital Marketing and Communications. Participants studying the Mini MBA are required to complete both courses and pass the associated assessments to qualify for the Mini MBA Award.
Course 1:
Digital Marketing and Communications
Understand the impact of the disruptive digital environment
What is digital marketing?
Digital disruption, emerging themes and current trends
Measurement and evaluation
Plan, implement and develop your strategy
Create a buyer persona, Agile Marketing & Analyse Audience
Digital Marketing Models
Digital marketing tools and tactics
Search marketing – SEO & PPC, Using Google tools
Utilising Social Media – LinkedIn, Facebook, Twitter etc.
Content marketing, Mobile and Video
Digital Marketing and Communications Exam for the Galileo Master Certificate (GMC)
Course 2:
Essential Marketing Strategy
The Marketing Environment
Understanding Marketing Strategy
Understanding the Marketing Environment and the forces that will impact upon strategy
Understanding the need for research and insight
Developing your brand and competitive position
Plan, implement and develop your strategy
Producing your Marketing Plan
Formulating your Marketing Mix Strategy
How to communicate your offering
Measuring marketing effectiveness to improve future performance and amending your Marketing Strategy
Essential Marketing Strategy Exam for the Galileo Master Certificate (GMC)
Final Mini MBA Assessment:
This will take the form of a short written assignment (1000 words) on a Marketing topic of your choice.
Participants can choose to study the Accredited Mini MBA in Marketing in a variety of ways: through classroom teaching at UK universities, through global online studies, or a combination of the two. View below the different options, including the price for each variation.
CLASSROOM
Digital Marketing and
Communications Course
Held at UK Universities
+
Essential Marketing Strategy Course
Held at UK Universities
PRICE: £1380
ONLINE
Digital Marketing and Communications
Global Online Course
+
Essential Marketing Strategy
Global Online Course
PRICE: £948
COMBINATION
Choose to study:
Any 1 classroom course at a UK University
+
Any 1 online course accessible globally
PRICE: £1035
Please enquire for course dates and availability.
Please note that each Accredited course can be studied separately. Above prices include VAT.
The ECT’s Mini MBA in Marketing is accredited by the CPD Certification Scheme and is approved by the Galileo Project in both classroom and online formats.
The course will award participants with both the Mini MBA in Marketing Award and two Galileo Master Certificates.
The course modules within the Mini MBA in Marketing are taught by Expert Lecturers from the ECT who have a wide range of experience, with more than 10 years’ experience in university teaching and practical consulting environments. All ECT lecturers are required to have practical knowledge as well as theoretical teaching experience.
Both of the Expert Lecturers on the Mini MBA course have their own specialised Marketing businesses and can provide advice on how to address current issues affecting businesses in the UK and worldwide.
Following consultations with university partners, lecturers and alumni, participants of the Mini MBA in Marketing are given 6 months of dedicated access to complete the course, from the day of enrolment.
This 6 month enrolment period allows you the flexibility to complete the courses at a pace which best suits you, to fit around daily work and personal schedules. Dedicated course advisers will be available at all times throughout your study for further guidance and support.
The Mini-MBA in Marketing programme is assessed through both multiple choice and written forms of assessment. This includes examinations for the Galileo Master Certificate (GMC) and a submission of a 1000 word short essay.
The ECT’s Mini MBA in Marketing can be studied as a classroom-only or fully online programme. It is also possible to study the modules flexibly, in the classroom and online in order to fit around busy schedules. We recommend that you get in touch with a dedicated course adviser at [email protected], or by filling in the below form, to discuss your flexible training options.
The Mini MBA in Marketing programme is administered by a dedicated team of ECT representatives who will assist you with your questions. Dedicated course advisers will be available at all times throughout your study for further guidance and support.
Additionally, feedback from your lecturer will be provided for the written assessment. It is also possible to arrange an optional 1-to-1 tutorial over Skype with an ECT lecturer to discuss topics further in detail, if required.
