The ECT’s accredited Mini MBA in Marketing is an innovative programme that is designed and delivered to mirror the MBA courses taught at the ECT’s partner universities around the world.
The course will provide you with the essential modern Marketing skills required to succeed in your career.
The accredited Mini MBA is completely flexible and participants are able to blend classroom teaching from Experts with distance learning study through the bespoke Online Training portal.
The skills and knowledge obtained through attending the courses are crucial for both my current role and future career.
Nar Bahudur Khatiwora
United Nations (UNDP)
The Galileo Master Certificate (GMC) is awarded to successful participants of professional training courses with the ECT. The Mini MBA is accredited by the CPD Certification Scheme and is approved by the Galileo Project to supply 2 GMC Certificates and the overall Mini MBA Award.
The internationally recognised Galileo Master Certificate has been awarded for over 40 years and earned a strong reputation in the industry, where it has been awarded to high-profile companies such as Coca Cola, Tesco, Oxfam GB, the Royal Air Force, Ferrero, Fiat and Honeywell.
The Mini MBA in Marketing contains 5 key modules from two marketing specialisation areas: Essential Marketing Strategy and Digital Marketing and Communications. Participants on the Mini MBA course are required to complete these modules and pass the associated assessments to qualify for the Mini MBA award.
Essential Marketing Strategy 1 | Marketing Strategy
1.1 What is Marketing Strategy?
1.2 The Marketing Audit
1.3 Analysing and Assessing the Marketing Environment
1.4 Case Study Discussion
1.5 Marketing Research
Essential Marketing Strategy 2 | The Marketing Mix
2.1 Segmentation, Targeting and Positioning (continued)
2.2 Marketing Planning and the Marketing Mix
2.3 The Marketing Mix – Project Strategy
2.4 The Marketing Mix – Price Strategy
2.5 The Marketing Mix – Place (distribution) Strategy and Brand Strategy
2.6 Promotion Strategy and Marketing Communications
2.7 Strategy Implementation, Control and Metrics
Digital Marketing and Communications 1 | The Impact of Digital
1.1 Introduction to Digital
1.2 Benefits of Traditional vs Digital Marketing
1.3 The Changing Environment
1.4 Digital Disruption
1.5 How to Respond to Digital Disruption
1.6 Porters 5 Forces and Strategies
1.7 ALDI Case Study
Digital Marketing and Communications 2 | The Digital Marketing Environment
2.1 The Digital Marketing Environment
2.2 Seth Godin – A Purple Cow
2.3 The Change in Landscape and Big Data
2.4 Google Tools
2.5 Social Media Tools
Digital Marketing and Communications 3 | Digital Planning and Success
3.1 Situation Analysis
3.2 Objectives, Buyer Personas and Strategy
3.3 SEO – On and Off Page SEO
3.4 Online PR Channels
3.5 Lead Nurturing
3.6 Content creation, research and tools
3.7 Mobile Marketing
3.8 Content Marketing
3.9 Social Media and Tools
3.10 o Design Tips and Tools
For the Galileo Master Certificate (GMC) and Mini-MBA
1. Essential Marketing Strategy Exam for the Galileo Master Certificate (GMC)
2. Digital Marketing and Communications Exam for the Galileo Master Certificate (GMC)
3. Short written assessment (1000 words)
(Participants who pass all 3 sections above are awarded the Mini-MBA in Marketing)
The ECT’s Mini MBA in Marketing is accredited by the CPD Certification Scheme and is approved by the Galileo Project in both classroom and online formats.
The course will award participants with both the Mini MBA in Marketing Award and two Galileo Master Certificates.
Early-Bird Funded Price for the Mini MBA in Marketing: £1480 £790 (£948 inc VAT).
The courses can also be taken as stand-alone courses. Please note that the Funding is only applicable when taking all components of the Mini MBA together.
The course modules within the Mini MBA in Marketing are taught by Expert Lecturers from the ECT who have a wide range of experience, with more than 10 years’ experience in university teaching and practical consulting environments. All ECT lecturers are required to have practical knowledge as well as theoretical teaching experience.
Both of the Expert Lecturers on the Mini MBA course have their own specialised Marketing businesses and can provide advice on how to address current issues affecting businesses in the UK and worldwide.
Following consultations with university partners, lecturers and alumni, participants of the Mini MBA in Marketing are given 6 months of dedicated access to complete the course, from the day of enrolment.
This 6 month enrolment period allows you the flexibility to complete the courses at a pace which best suits you, to fit around daily work and personal schedules. Dedicated course advisers will be available at all times throughout your study for further guidance and support.
The Mini-MBA in Marketing programme is assessed through both multiple choice and written forms of assessment. This includes examinations for the Galileo Master Certificate (GMC) and a submission of a 1000 word short essay.
The ECT’s Mini MBA in Marketing can be studied as a classroom-only or fully online programme. It is also possible to study the modules flexibly, in the classroom and online in order to fit around busy schedules. We recommend that you get in touch with a dedicated course adviser at [email protected], or by filling in the below form, to discuss your flexible training options.
The Mini MBA in Marketing programme is administered by a dedicated team of ECT representatives who will assist you with your questions. Dedicated course advisers will be available at all times throughout your study for further guidance and support.
Additionally, feedback from your lecturer will be provided for the written assessment. It is also possible to arrange an optional 1-to-1 tutorial over Skype with an ECT lecturer to discuss topics further in detail, if required.