Since 1975

The ECT Centre of Technology

Accredited Professional Body for Education
Engineering - Management - Finance

Strategic Marketing For Competitive Advantage

Two-Day Course

a programme from:

 

THE EUROPEAN CENTRE of TECHNOLOGY (ECT)
and
THE EDINBURGH INSTITUTE AT THE BUSINESS SCHOOL, EDINBURGH NAPIER UNIVERSITY

Training 5000 individuals on 300 courses each year at 21 universities worldwide

Galileo Master Certificate & Qualifications since 1975

Accredited

Centre

Past Participants:
Coca Cola, Mitsubishi, United Nations UNDP

The ECT works with global authorities including the EMTEU
SQA Qualification, EEC Awarding Body
Internationally Recognised Galileo Master Certificate

STRATEGIC MARKETING FOR COMPETITIVE ADVANTAGE COURSE OVERVIEW


LEARN ABOUT INTERNATIONAL BUSINESS, ISSUES AND CHALLENGES

Two-day course

WHO IS IT FOR
  • Individuals who wish to learn about Marketing Strategies, to further their careers
  • Technical and non-technical people who would like an update on the latest principles of Marketing, to increase their competitive advantage
  • Professionals who want to see real benefits from their marketing activities
WHEN

Course run on a regular basis. 

Please email [email protected] for more details

LOCATION

Edinburgh Napier University

CERTIFICATE & EXAM

Certificate of Participation provided.

On successful completion of this course, participants are eligible to sit the Exam for the:

.

.

Galileo Master Certificate (GMC)

The internationally recognised Galileo Master Certificate (GMC) has been achieved by participants worldwide for over 40 years, from organisations such as Coca Cola, Mitsubishi, United Nations UNDP, Siemens, Cambridge University, Oxfam GB, Tesco, the Royal Air Force, Ferrero, Honeywell and many more.

FUNDED PRICE

£1442 £530

Course + Certificate of Participation

£1496 £575

Course + Certificate of Participation + Exam for Galileo Master Certificate

How much is that in my currency?

Prices above include tuition and accompanying course materials and are exclusive of VAT.

All your courses were useful for our technicians because we improved our knowledge, both theoretical and practical. We would like to underline also the good levels of both your skilled trainers and your training documentation”

Martini & Rossi

COURSE CONTENT
  • Introduction to marketing and marketing orientation
  • Understanding consumer behaviour
  • Product / services development and marketing
  • Creating value and competitive advantage
  • Selling and the marketing mix
  • Case Study / Group Work on the foundations of marketing
  • Introduction to the strategy process
  • Internal Analysis
  • External Analysis – macro and meso environment
  • Strategic Positioning
  • Strategic Options and Choice
  • Group Work / Q&A Session / Summary

 

This course includes a strong practical and applied flavour to maximise delegate learning and experience.


This course will include case study based interactive sessions that will help delegates apply their technical and theoretical knowledge and understanding in the context of international business, issues and challenges. The programme will have a distinct international focus within the context of a dynamic and ever changing global environment. 

I was able to win a project proposal with the United Nations Industrial Development Organization – UNIDO – with the help of the courses I took with your institution” (Alhaji Cham)

National Water and Electricity Company Ltd

The ECT runs courses in Energy, Marketing and Finance across the UK, in London, Birmingham
ECT Galileo Master Certificate Achievers

Spaces on this course fill up quickly – it is therefore recommended to book as early as possible.

Reservation Form


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THE GALILEO MASTER CERTIFICATE

Heriot Watt University, Edinburgh – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Heriot-Watt University

Coventry University, Coventry – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Coventry University

Glasgow University, Glasgow – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Glasgow Caledonian University

Imperial College London, London – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Imperial College London

Edinburgh Napier University, Edinburgh – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

Edinburgh Napier University

The University of East London, London – one of the leading universities the ECT works with to provide courses in Engineering, Management and Finance.

The University of London

Training Workshops

Renowned Certificates

International Conferences

Live Webinars

Major Universities

EEC-ECT organises educational activities in cooperation with the above universities and international organisations.

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Qualifications & GMC

Qualifications and internationally recognised Certificates are awarded on all of the ECT’s training courses

Training & Seminars

Over 5000 individuals a year attend more than 300 professional training courses at 21 universities worldwide

Research & Publications

The ECT works with the United Nations (UNEP) and its partners to produce a series of publications